Home » TRAVEL EVENT NEWS » VisitBritain Hosts October Workshops For Canadian Advisors On 2026 Tourism In England, Scotland And Wales Published on
October 9, 2025VisitBritain looks forward to hosting a set of workshops this October to better engage with Canadian travel agents while promoting travel to England, Scotland and Wales for the year 2026. These sessions are being organized in cooperation with Canadian tour operators and airlines and in close partnership with VisitWales, VisitScotland, WestJet, Edmonton International Airport, Air Transat and others.The events, taking place in Calgary, Edmonton and Mississauga, are designed to provide Canadian travel advisors with valuable insights into the diverse range of products and itineraries available for 2026. Through these workshops, VisitBritain hopes to cultivate a greater understanding of the UK’s offerings and inspire more Canadians to consider the UK for their travel destinations.Advertisement The first event will be held in Calgary on October 15, followed by Edmonton on October 16, and will conclude in Mississauga on October 29. These cities were selected due to their proximity to major Canadian markets with high potential for UK-bound tourism.Promoting Key UK DestinationsThe primary goal of these workshops is to educate travel professionals on the latest products and services available for tourists visiting England, Scotland, and Wales. Participants will learn about new itineraries, bespoke travel experiences, and tourism features that appeal to various Canadian demographics. This will allow Canadian advisors to better cater to the growing demand for UK travel, offering personalized recommendations to their clients.Among the key highlights for 2026 are new immersive experiences that align with cultural trends and evolving tourist preferences. For example, Harry Potter enthusiasts can expect more wizarding experiences, such as practicing broom skills at Alnwick Castle in Northumberland, one of the UK’s iconic filming locations for the beloved franchise. Similarly, Scotland will spotlight its historic castles and whisky tours, and Wales will promote its outdoor activities, including hiking and adventure tourism in its stunning national parks.A Partnership for GrowthThis partnership between VisitBritain and Canadian tour operators like RIT, Globus, CIE Tours, and Indus Travels will also offer opportunities for travel agents to engage with the UK’s top airlines, such as WestJet and Air Transat, which will feature discounted or tailored flight options to key destinations in the UK. By working together, these stakeholders aim to increase the frequency of direct flights from Canadian cities to the UK, further facilitating trav …