Home » TRAVEL EVENT NEWS » Andalusia to Showcase AI-Driven Tourism Innovations at WTM London 2025: What You Need To Know Published on
November 2, 2025As the UK remains the largest market for visitors to the Costa del Sol and the broader Andalusia region, local tourism representatives are gearing up for WTM London 2025. The prestigious event, which runs from November 4 to 6, will feature Andalusia’s tourism stand prominently, with a special focus on the integration of artificial intelligence (AI) and cutting-edge technology to shape the future of tourism.For Andalusia, the World Travel Market is more than just a trade show, it is a platform to showcase its continued efforts to innovate and adapt in a rapidly changing industry. The region’s participation at WTM London is aimed at reinforcing its standing as a leading tourism destination while targeting new markets and building stronger connections with existing ones, particularly the UK.Advertisement AI-Driven Travel: The Focus of Andalusia’s WTM 2025 StandThis year, the Andalusian tourism delegation will place a strong emphasis on the role of AI in travel technology, demonstrating how new tools and solutions are enhancing the tourism experience for visitors. From personalised itineraries to smart destination management, AI is expected to revolutionise how tourists plan, book, and enjoy their trips.By leveraging AI to improve customer engagement and streamline services, Andalusia aims to meet the growing demand for more personalised and efficient travel experiences. The region’s tourism officials will also explore how AI can enhance sustainability, reduce environmental impact, and provide smarter solutions for both tourists and local businesses.AdvertisementA Strong Focus on the UK MarketThe UK has been the largest source market for Andalusia for years, with Costa del Sol and Seville remaining among the top destinations for British tourists. In 2023, the region welcomed a record number of British visitors, with tourism from the UK surpassing 2.5 million tourists. At WTM London 2025, the Andalusian delegation will aim to further cement these ties, with a strong focus on business-to-business (B2B) networking and showcasing the region’s value for UK travellers.The event will offer a chance for Andalusia’s tourism professionals to engage with UK travel agencies, tour operators, and media, discussing new routes, seasonal offers, and technology-driven travel packages. The goal is to expand the region’s appeal not just to t …
