Apple announced on Thursday the launch of a new developer program, the Mini Apps Partner Program, which will offer a reduced commission rate of 15% on in-app purchases for the mini applications.
The iPhone maker defines a mini app as a “self-contained” experience that’s built using web technologies like HTML5 and JavaScript, which are distributed within a larger, native app. The technology has been supported on the App Store for nearly a decade, but this is the first time it’s offered a reduced commission on mini app transactions.
Apple in 2017 added a rule to its App Review Guidelines, which lists the specific requirements for mini apps. In guideline 4.7, the company gives developers permission to run mini apps, mini games, streaming games, chatbots, plug-ins, and game emulators that offer software not in the main app’s binary. It also describes how they’re to process sensitive data or filter objectionable material, similar to native apps.
To qualify for the new Mini App program, Apple says the main app must be available on iOS or iPadOS and hosted on the App Store, will need to follow the Apple Developer Program License Agreement and the existing App Review Guidelines, including those for mini apps.
However, the program also adds the new requirements for the apps to support specific Apple technologies, including the Advanced Commerce API and Declared Age Rating API, which ensures apps offer age-appropriate content. They must also use Apple’s in-app purchase system and send information about a user’s in-app purchase to Apple when refunds are requested.
Apple positions the program as a way for developers who host mini apps and games to grow their business on the App Store. It also incentivizes developers to leverage Apple’s technologies, including its trust and safety tools, by offering the benefit of a reduced commission. That additional savings could allow the developers to re-invest in their own mini apps program.
In addition, it ensures that Apple will retain its ability t …