Home » TRAVEL EVENT NEWS » Arab Tourism Organisation Shines at UNWTO General Assembly in Riyadh: A New Era for Travel Published on
November 10, 2025The global tourism community converged in Saudi Arabia as Riyadh hosted the 26th United Nations World Tourism Organization (UNWTO) General Assembly from November 7 to 11, 2025. This major gathering marks the UNWTO’s 50th anniversary and positions Riyadh as a key hub for advancing tourism innovation, with a particular focus on Artificial Intelligence (AI) and digital transformation in the sector. The Assembly’s theme, “AI‑Powered Tourism: Redefining the Future,” set the stage for the Arab Tourism Organisation (ATO) to play a pivotal role in reshaping the region’s tourism landscape.Arab Tourism Organisation’s Strategic Role in Shaping the Future of TravelThe Arab Tourism Organisation (ATO), representing the diverse tourism assets of the Arab world, is a prominent participant at the 26th session of the UNWTO General Assembly. By engaging in high-level discussions, the ATO is reinforcing its commitment to not only preserving the rich cultural heritage of Arab nations but also embracing new technologies and digital strategies to enhance the tourism experience. The ATO’s participation is significant as the tourism industry looks to modernise its infrastructure, enhance visitor services, and integrate AI-driven solutions to improve everything from booking systems to cultural experiences.Advertisement The Assembly offers the perfect platform for the Arab region to showcase how AI and digital tools can be leveraged to boost tourism experiences, enhance operational efficiency, and drive sustainability. Saudi Arabia, which has made significant strides in diversifying its economy through tourism, is positioned at the forefront of these discussions, advocating for innovation while preserving its traditional values and heritage.AI-Driven Tourism: The Future is NowThe theme of the UNWTO’s 26th Assembly places a sharp focus on how Artificial Intelligence can revolutionize the travel industry. From smart tourism systems to personalised visitor experiences, AI is set to transform how destinations manage and engage with tourists. Riyadh’s selection as the venue underscores the importance of embracing digital transformation, which is crucial for both global and regional tourism sectors.AdvertisementThe key discussions at the Assembly are set to explore how AI tools can be appl …
