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November 20, 2025American Society of Travel Advisors (ASTA) has officially revealed its program for 2026, which is going to be full of events that will determine the future of the travel industry. Through the influential conferences, networking events, and showcasing of the various destinations, ASTA is going to make it very progressive for travel professionals in the great year ahead. The travel advisors will benefit very much from these events in terms of education to product knowledge, as all are aimed at keeping them updated with the latest trends in the industry and making stronger connections with suppliers.ASTA’s 2026 Calendar: A Year of Growth and Professional DevelopmentIn 2026, ASTA will host a variety of high-profile events across key destinations. These events will cater to different aspects of the travel industry, from luxury cruising to corporate travel, ensuring that every travel advisor can find an event that fits their professional needs.Advertisement The year kicks off with the ASTA Globes in Chicago, IL, on January 22, 2026, where the industry will come together to recognise the top travel advisors and suppliers. This inaugural event is set to offer networking opportunities and celebrate the achievements within the travel advisor community.Following this, the River Cruise Expo will take place in Amsterdam, Netherlands, from March 11–15, 2026. This event offers advisors an immersive opportunity to learn about the river cruise industry, meet top suppliers, and participate in post-event FAM trips. With river cruising growing in popularity, this expo will be essential for those looking to specialise in or expand their river cruise offerings.As spring approaches, ASTA’s Legislative Day in Washington, D.C. on April 20-21, 2026, will give travel professionals a chance to meet with policymakers, advocating for the interests of the travel industry. This event will focus on the key legislative issues affecting travel advisors and the in …