Home » TRAVEL EVENT NEWS » Australian Tourism Leaps Forward As Indian Creators Power Digital Advocacy Campaign With Influencer FAM Trip Published on
November 7, 2025A significant initiative was recently undertaken to amplify the destination appeal of Australia within the highly valuable Indian travel sector. This major promotional push was orchestrated by Tourism Australia in close coordination with the relevant State and Territory Tourism Organisations. The core of this strategy involved hosting a carefully selected group of celebrated actors, artists, and prominent content creators who work within the Indian television and film industries. The primary objective was clearly defined: to position Australia as an aspirational holiday destination for their extensive social media following across India. The effort was designed as a pivotal step in expanding market share and building upon the strong growth momentum that has been observed in recent years.Amplification of Experiences Across Digital ChannelsThe effectiveness of this strategic outreach was leveraged by the immense digital reach commanded by the participating advocates. Collectively, the combined social media audiences of these figures exceeded an impressive 72 million. This substantial digital footprint ensured that the unique selling points and diverse experiences offered by Australia were instantaneously broadcast to a massive, engaged consumer base. Experiences from the journey were meticulously documented and disseminated across the celebrities’ various social media channels, allowing for real-time engagement and highly credible promotion.Advertisement A Captivating Itinerary Showcasing Diverse LandscapesThe extensive itinerary for the familiarisation trip was carefully curated to showcase the multifaceted nature of Australia’s tourism product, encompassing both iconic metropolitan centres and unique natural environments. A diverse range of experiences was deliberately included to appeal to various segments of the Indian traveller market.The glittering urban landscape of Sydney was explored first, where iconic landmarks were visited and documented, thereby highlighting the sophistication and vibrant energy of the largest city. Following this initial urban immersion, the cultural heart of Melbourne was experienced, a city known globally for its hidden laneways, celebrated coffee culture, and profound artistic flair. This juxtaposition of two major cities provided a comprehensive view of Australia’s cosmopolitan appeal.The coastal beauty of the …
