Presented by CelonisAfter a year of boardroom declarations about “AI transformation,” this was the week where enterprise leaders came together to talk about what actually works. Speaking from the stage at Celosphere in Munich, Celonis co-founder and co-CEO Alexander Rinke set the tone early in his keynote:“Only 11 % of companies are seeing measurable benefits from AI projects today,” he said. “That’s not an adoption problem. That’s a context problem.”It’s a sentiment familiar to anyone who’s tried to deploy AI inside a large enterprise. You can’t automate what you don’t understand — and most organizations still lack a unified picture of how work in their companies really gets done.Celonis’ answer, showcased across three days at the company’s annual event, was less about new tech acronyms and more about connective tissue: how to make AI fit within the messy, living processes that drive business. The company framed it as achieving a real “Return on AI (ROAI)” — measurable impact that comes only when intelligence is grounded in process context.A living model of how the enterprise worksAt the heart of the keynote was what Rinke called a “living digital twin of your operations.” Celonis has been building toward this moment for years — but this was the first time the company made clear how far that concept has evolved.“We start by freeing the process,” said Rinke. “Freeing it from the restrictions of your current legacy systems.” Data Core, Celonis’ data infrastructure, extracts raw data from source systems. It’s capable of querying billions of records in near real time with sub-minute refresh — extending visibility beyond traditional systems of record.Built on this foundation, the Process Intelligence Graph sits a …
