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November 9, 2025The World Travel Market (WTM) 2025 in London has been a great source of encouragement for Croatia’s tourism sector, as it won six awards, which are all prestigious. The awards, which formed part of the 24th Wanderlust Reader Travel Awards, show the increasing popularity and acknowledgement of the country on the global travel stage. Over four million readers of Wanderlust Travel Magazine voted, and Croatia was one of the top European destinations, featuring its outstanding natural beauty, rich history, and dedication to eco-friendly tourism.Croatia Takes the Spotlight in Multiple CategoriesThe recognition comes as no surprise given Croatia’s increasing appeal among British travellers. The country was honoured as the second most desirable European destination, underscoring its widespread popularity. Its islands, often celebrated for their pristine beauty, secured fourth place in the ranking of the most desirable islands across Europe, further cementing Croatia’s position as a sought-after destination in the Mediterranean.Advertisement One of the most significant recognitions of the evening was reserved for Dubrovnik, the southern Croatian city that continues to captivate visitors with its historical charm and stunning coastal views. Dubrovnik was named the second most desirable European city, solidifying its status as a must-visit destination. The city also earned a special Wanderlust award for its ongoing efforts in promoting sustainable tourism, a reflection of its commitment to preserving both its cultural heritage and the environment.In addition to the accolades for Dubrovnik, Istria and Dubrovnik-Neretva County also gained recognition, placing sixth and seventh, respectively, in the category of the most desirable European regions. This recognition highlights the diverse attractions found across Croatia, from its coastlines and islands to its inland regions rich with history and culture.The Impact of These Awards on Croatia’s TourismThe significance of these awards cannot be understated. For Croatian tourism, they serve as a clear signal of the country’s strong reputa …
