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November 10, 2025Thailand was the main attraction at the World Travel Market (WTM) 2025, which took place in London, and showcased its inclusive tourism strategy at the ‘Destinations with Heart‘ Summit. The day of the event was November 5, 2025, and the summit was dedicated to human-oriented and eco-friendly travel, with the TAT (Tourism Authority of Thailand) leading the charge in arguing for a hospitable and barrier-free travel experience for all tourists.Representing Thailand at the summit, Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing – Europe, the Americas, the Middle East, and Africa, highlighted the nation’s dedication to inclusive tourism. She shared how Thailand’s cultural values of openness and kindness form the foundation of its tourism strategy. These values are central to the country’s efforts to foster a tourism environment where all travellers, regardless of background, feel welcomed and valued.Advertisement A Vision of Inclusivity and Sustainable TravelThe ‘Destinations with Heart’ Summit brought together global tourism leaders, including representatives from Iceland, Malta, and the UK, to discuss the future of inclusive tourism. Thailand’s contribution to the summit focused on how its tourism strategy prioritises the well-being of every traveller. By embracing inclusive practices, Thailand continues to set the benchmark for tourism that celebrates diversity and ensures that everyone can enjoy a safe and meaningful travel experience.The “Go Thai Be Free” campaign, a key initiative by TAT, was presented as an example of how Thailand fosters an inclusive travel environment. This global initiative aims to offer authentic local engagement, encourage openness, and create spaces where visitors can connect with Thai culture in a respectful and inclusive manner. It reflects Thailand’s commitment to not only being a top destination for leisure and business travellers but also a place where diversity is celebrated, and inclusivity is integral to the travel experience.AdvertisementThailand’s Leadership in People-Centred TourismThailand’s participation in the summit reinforced its leadership in promoting people-centred tourism. The country has consis …
