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November 2, 2025Diriyah, a historical gem in Saudi Arabia, is set to shine at WTM London 2025, offering a glimpse of its transformative journey into a global cultural tourism destination. Known for its rich history and modern aspirations, Diriyah is positioning itself as a cornerstone of Saudi Arabia’s evolving tourism landscape. The destination’s showcase at the World Travel Market will highlight its heritage, luxury offerings, and investment potential, marking a significant step towards achieving the goals of Saudi Vision 2030.Heritage and Modern Luxury: Diriyah’s Unique Blend of Old and NewLocated just outside Riyadh, Diriyah is a symbol of Saudi Arabia’s deep cultural roots. It was once the birthplace of the Saudi state and the home of the royal family, with its UNESCO World Heritage site, At‑Turaif, standing as a living testament to its historic significance. However, Diriyah is not just a window into the past — it is also a modern beacon for luxury tourism and sustainable development.Advertisement At WTM London 2025, Diriyah Company will spotlight its diverse development efforts, including the opening of luxury hotels, residential spaces, and unique cultural venues that are set to attract millions of visitors annually. The mega‑project, backed by Saudi Arabia’s Public Investment Fund (PIF), is designed to bring together the rich cultural heritage of At‑Turaif with cutting-edge modern facilities, creating a destination that offers both cultural immersion and high-end amenities.A Vision for the Future: Diriyah’s Growth as a Global Cultural DestinationSaudi Arabia’s Vision 2030, which aims to diversify the country’s economy and position tourism as a key growth sector, sees Diriyah as a flagship project. The goal is to attract over 50 million visitors annually by 2030, establishing Diriyah as a major player on the global tourism map. The development of Diriyah is not just about tourism — it is also about fostering economic growth, creating thousands of jobs, and bringing significant investment to the region.AdvertisementThe showcase at WTM London 2025 will focus on Diriyah’s potential to serve as a comprehensive destination that includes over 40 luxury hotels, 18,000+ residential units, cultural attractions, and retail spaces. These developments will create a vibrant hub for both international tourists and business investors. Diriyah’s integration of historical charm with modern luxury sets it apart as a destination where visitors can experience the …
