Home » TRAVEL EVENT NEWS » G Adventures Launches ‘Change Makers’, a Global Incentive Programme for Travel Agents to Earn a Trip to Morocco’s GX Summit 2026 Published on
November 6, 2025G Adventures has announced the return of its revolutionary incentive programme, “Change Makers“, which is an exciting new development for the travel industry. Travel agents in the UK and Ireland will have a fantastic opportunity to secure a coveted spot at the fourth annual GX Summit, which will take place in Morocco in September 2026, thanks to this global initiative created especially for them. In addition to highlighting the cultural diversity of the host nation, the summit will bring together travel industry professionals and agents from around the globe to celebrate the significant influence of community-based tourism.Travel agents who book meaningful adventures that have a lasting, positive impact on local communities will receive rewards as part of the programme, which will run until May 31, 2026. This is in line with G Adventures’ dedication to ethical travel, which aims to provide agents with personal benefits while also supporting the sustainable growth of travel destinations across the globe.Advertisement The Concept of ‘Change Makers’The essence of the ‘Change Makers’ programme lies in its ability to connect travellers with trips that give back to the community. For every ‘life changed’—referring to the booking of a trip with G Adventures—an entry is earned for the agent into the incentive programme. This means that for every traveller an agent books, they are also helping to support community tourism projects and generate positive change.The goal is clear: for agents to help spread the word about the potential of adventure travel to empower and benefit local communities, all while earning a chance to immerse themselves in the rewards of this contribution. As the programme unfolds, agents who engage more frequently with the community-orientated travel experiences will find themselves in closer competition for a trip to Morocco, a destination that represents cultural exploration and sustainable tourism.The Road to Morocco: A Global JourneyThe programme provides a unique path for agents to work towards attending the GX Summit in Morocco. The top 10 agents from each region will secure their direct ent …
