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Glimmering Transformation: Hong Kong’s Central District Unveils A Festive Winter Wonderland To Elevate Global Appeal
Published on
November 16, 2025
The global perception of Hong Kong as a premier travel destination is continually being reinforced, and a spectacular seasonal initiative has been orchestrated to significantly elevate this standing. A monumental festive transformation, officially titled Winter Wonderland in Central, has been planned, showcasing an extensive and dazzling array of holiday celebrations. This ambitious project is strategically designed to substantially boost tourist arrivals during the crucial year-end period, solidifying the city’s established reputation as Asia’s top winter travel destination. The entire bustling Central District has been meticulously set for this dazzling display, which forms the centerpiece of the annual Hong Kong WinterFest 2025, an initiative meticulously presented by the Hong Kong Tourism Board (HKTB).
The Luminescence of Christmas Town
The foundational element of the festive transformation is the emergence of the Christmas Town, which is being established within the historic bounds of Statue Square Garden in Central. This location is being converted into a joyous hub where the magical, childlike wonder associated with the winter holiday season can be fully experienced by guests of all ages. The transformation period is scheduled to commence on 14 November 2025, and the joyous display will continue illuminating the city until 4 January 2026.Advertisement
Central to the town’s design is the towering focal point: a magnificent 20-metre-high outdoor Christmas tree. This spectacular centrepiece, roughly equivalent to the height of a six-storey structure, is expected to stand majestically above the bustling activity below. It will be elaborately adorned with luminous ribbons and thousands of twinkling bulbs, serving as a warm, radiant beacon in the heart of the district. The surrounding area is being packed with classic and colourful toy-themed decorations, designed to evoke nostalgia and playful charm. These decorative installations include fantastical elements such as giant toy spaceships, charming puppets, and miniature trains, ensuring that the atmosphere is one of whimsy and enchantment.
The Debut of the Immersive Light Show
A highlight of this year’s Hong Kong WinterFest 2025 is the much-anticipated debut of the Immersive Light Show in Central. This spectacular new component represents …