Google is bringing more AI muscle to India’s fight against digital fraud, rolling out on-device scam detection for Pixel 9 devices and new screen-sharing alerts for financial apps.
Digital fraud continues to rise in India as more people come online for the first time and increasingly rely on smartphones for payments, shopping, and accessing government services. Fraud involving digital transactions accounted for more than half of all reported bank fraud in 2024 — 13,516 cases resulting in losses of ₹5.2 billion (about $58.61 million), according to the Reserve Bank of India (RBI). Online scams caused an estimated ₹70 billion (roughly $789 million) in losses in the first five months of 2025, the Ministry of Home Affairs said. Many incidents likely go unreported, either because victims are unsure how to file a complaint or wish to avoid additional scrutiny.
On Thursday, Google announced the expansion of its real-time scam-detection feature, which uses Gemini Nano to analyze calls on-device and flag potential fraud without recording audio or sending data to Google’s servers. The feature is off by default and applies only to calls from unknown numbers, and it plays a beep during the conversation to notify participants. It debuted in the U.S. in March as a beta for English-speaking Pixel 9 users.
Google confirmed to TechCrunch that its on-device scam detection will initially work only on Pixel 9 and later models in India and will be limited to English-speaking users, with its warning also English only. That restricts its reach in a market where Android accounts for nearly 96% of smartphones, per Statcounter, but Pixel devices held less than 1% share in 2024. The language limitation is also notable in a country where most users primarily rely on non-English languages — an audience that Google and others like Amazon have acknowledged by adding support for Indian languages across their services in recent years.
Image Credits:Google
The tech giant did say it was working to bring scam detection to non-Pixel Android phones, as well, without offering a timeline.
Google also announced a pilot in India with financial apps Navi, Paytm, and Google Pay aimed at limiting …