Home » CHINA TRAVEL NEWS » Guiyang Hosts Global Tourism Leaders at MTOS 2025, Addressing Challenges and Opportunities in the Sustainable Development of Mountain Regions Published on
November 10, 2025The International Conference of Mountain Tourism and Outdoor Sports (MTOS) 2025 is set to take place in Guiyang, China, from November 11 to 13, 2025. This influential event will bring together international tourism leaders, government bodies, industry experts, and academics to discuss the future of mountain tourism. The conference will focus on the theme “Integration of Culture, Tourism, and Sports Presents a High-Quality Life,” aiming to find solutions for balancing sustainable tourism with cultural preservation and environmental conservation in mountainous regions.Hosted by the International Mountain Tourism Alliance (IMTA), with support from the Department of Culture and Tourism of Guizhou Province and the Guiyang Municipal People’s Government, MTOS 2025 will serve as a platform for global discussions on how mountain tourism can foster both economic growth and environmental protection.Advertisement Fostering Sustainable Mountain TourismMountain tourism is increasingly recognized as a vital component of the global tourism industry, and its growth presents both opportunities and challenges. As mountain destinations attract more visitors, the need to address sustainability becomes more urgent. MTOS 2025 will highlight strategies to ensure that tourism development in mountain regions is environmentally responsible, socially beneficial, and culturally sensitive.The sponsorship of the Bank of Guizhou underscores the growing collaboration between the financial sector and tourism industries to support sustainable tourism projects. Partnerships like these are essential to driving investments that align with the broader goals of responsible travel and conservation.Key Highlights of MTOS 2025Advertisement MTOS 2025 will feature a series of key sessions, offering valuable insights and opportunities for collaboration. The conference agenda includes the following major events:IMTA Annual Conference 2025 This cornerstone event will focus on strategic planning and governance within the IMTA. Key highlights include:Strategic Direction for 2026: The release of the IMTA 2025 Work Summary and 2026 Priorities, which will outline the alliance’s focus areas for the year ahead, including key initiatives to drive sustainable mountain tourism globally.Scholarly Publication: The launch of Innovation in Mountain Tourism and Community Co-development, a research-drive …
