Home » TRAVEL EVENT NEWS » Ho Chi Minh City at WTM London 2025: Driving International Growth in Tourism, All You Need To Know Published on
November 8, 2025Ho Chi Minh City presented its distinctive tourism products to the world during the World Travel Market (WTM) London 2025 event, thereby concentrating its efforts on international market enlargement and luring more tourists, notably those from Europe and the United Kingdom. WTM London, which took place at the ExCeL London Exhibition and Convention Centre from November 4-6, 2025, provided a platform for countries and cities to engage with the world’s travel industry leaders. The city saw it as a chance to showcase its increasing tourist interest, support green travel, and cooperate more with international tourism bodies.The participation in WTM London is part of Ho Chi Minh City’s broader strategy to boost its profile as a leading travel destination in Southeast Asia. As the city experiences robust growth in international arrivals, it is also preparing for the International Travel Expo (ITE HCMC) 2026, an upcoming event that promises to draw even more attention to the region’s tourism landscape.Advertisement Strengthening Strategic Partnerships and Expanding Global ReachAt WTM London 2025, Ho Chi Minh City’s Tourism Promotion Center worked to establish deeper connections with international tourism operators, travel agencies, and media representatives. The focus of these meetings was on expanding business collaborations and promoting Ho Chi Minh City’s new tourism products that reflect the city’s rich cultural heritage, vibrant culinary scene, and diverse attractions.One of the key goals of Ho Chi Minh City’s participation was to introduce Vietnam’s evolving tourism landscape to new audiences, particularly in the European and British markets. In line with this goal, a dedicated session was organized to discuss the city’s new visa policies, making it easier for British tourists to visit. Additionally, the city showcased its transformation after administrative mergers, highlighting new opportunities for tourism expansion and improved visitor services.Key Activities at WTM London 2025:Vietnam National Booth: The Vietnam National Booth, where Ho Chi Minh City displayed its …
