Home » MEETING AND EVENT INDUSTRY NEWS » How Saudi Arabia is Set to Dominate the Future of Travel with the World’s First Agentic Tourism Protocol, Here is What Everything You Need To Know Published on
November 13, 2025By: Tuhin SarkarIn a move that has sent shockwaves through the travel industry, the Agentic Tourism Initiative was unveiled today at the inaugural TOURISE Summit in Saudi Arabia. This world-first Agentic Protocol for Tourism is set to revolutionise every single aspect of the traveler’s journey—from inspiration to booking and beyond. Powered by AI and a collaborative force of tech giants and destination leaders, this initiative is poised to be the most significant leap in travel history.What is the Agentic Tourism Initiative?Advertisement At its core, the Agentic Tourism Initiative is a universal digital framework designed to enhance and transform the travel experience. By leveraging Artificial Intelligence (AI), this protocol aims to streamline the entire tourism process. Whether you are planning a trip or exploring new destinations, the Agentic Protocol promises a seamless, intelligent, and sustainable way to travel. This protocol builds upon the groundbreaking ideas set forth in the acclaimed whitepaper “Tourism’s AI Takeover: Reinventing Travel through Agentic Tourism” and sets the stage for the future of global tourism.The initiative is not just about technology; it’s about making travel smarter, more intuitive, and personalised. Saudi Arabia, a nation renowned for its vision and bold moves, has once again positioned itself at the forefront of global tourism innovation, setting a benchmark for other nations to follow.AdvertisementA Vision for Seamless and Sustainable Travel: How the Initiative WorksThe Agentic Tourism Initiative takes a bold leap toward a smarter, more intuitive travel experience by introducing the first-ever Agentic Protocol. It’s a framework that connects the dots between various travel touchpoints—transport, accommodation, experiences, and more. The protocol ensures that AI agents work seamlessly from start to finish, providing personalized recommendations and optimising every stage of the traveler’s journey.Advertisement This AI-driven framework will not only improve the way travellers plan and experience their trips but also provide valuable insights to operators and destinations. The collaborative approach ensures that the protocol is adaptable to evolving travel trends, while at the same time supporting sustainable growth and inclusivity in global tourism.Saudi Arabia Takes the Lead in Shaping the Future of TravelSaudi Arabia has once again proven itself to be a global leader …
