At this year’s NFL draft, some of the league’s top prospects were asked a few questions they weren’t used to.“What is a skort?” an interviewer asked. Travis Hunter made his best guess.“What is primer?” she continued. Shemar Stewart wasn’t totally sure.The questions were part of a social media video asking players about women’s products. It was created by Betches, a media company that caters to a young female audience, and garnered 1.5 million views on Instagram. While it might not be traditional NFL content, it’s resonating and building on the league’s push to attract young women through partnerships with women-centered media outlets.The league partnered with Betches last December, and finalized a partnership with The Gist, a female-fan focused sports site and newsletter, in August. The NFL has long seen women as key to their efforts to broaden the league’s appeal, a push that gained extra momentum after Taylor Swift began her highly-publicized relationship with now-fiancé Travis Kelce of the Kansas City Chiefs.“As we want to connect with this audience, authentic, real storytelling is absolutely key,” said Marissa Solis, the senior vice president of global brand and consumer marketing at the NFL. “So rather than doing targeted ads that really don’t connect … you give access to …
