Home » Australia Travel News » How Tourism Australia is Capturing the Indian Market’s Attention with Influencer-Led Promotions and Cricket Diplomacy to Boost Travel Demand Published on
November 10, 2025Tourism Australia is making bold strides in attracting Indian travelers, one of its fastest-growing markets, by combining the power of influencer marketing and the emotional pull of cricket. In a strategic move, Tourism Australia has partnered with top Indian influencers, ranging from actors to content creators, to showcase the country’s unique attractions to millions of potential holidaymakers. This influencer-driven campaign, set against the backdrop of a major cricket event between India and Australia, has amplified the appeal of Australia as a prime travel destination for Indian tourists. By tapping into India’s passion for cricket and leveraging social media’s extensive reach, Tourism Australia is positioning itself to capture a larger share of the booming Indian tourism market.Targeting India’s Travel EnthusiastsTourism Australia, in collaboration with State and Territory Tourism Organisations, has launched an influencer marketing initiative designed to showcase the country’s diverse attractions to India’s vast audience. Twelve prominent Indian influencers, including actors, musicians, and content creators, were invited to experience Australia firsthand and share their journey with millions of followers across social media platforms. The influencers’ posts, reaching an audience of over 72 million people, have created significant buzz around Australian holidays.Advertisement Timed to coincide with India’s peak travel planning period, the campaign seeks to engage potential holidaymakers as they look ahead to their next destination. One of the standout features of the campaign is its integration of cricket, a sport that deeply connects the two countries. Influencers were invited to the T20 international cricket match between India and Australia at the People First Stadium on the Gold Coast on November 6, 2025, tapping into the mutual passion for the sport.Tourism Australia’s Country Manager for India highlighted the effectiveness of the campaign, noting that the influencers’ far-reaching social media presence played a key role in boosting awareness of the country’s tourism offerings.Bringing Australia’s Wonders to LifeThe influencers’ carefully curated Australian itinerary spanned multiple iconic and lesser-known destinations, from Sydney’s …
