Home » IRELAND TRAVEL NEWS » Ireland Expand Nordic Market Presence, Stockholm Travel Event Connect Leading Buyers, Drive New Partnerships, Inspire Future Visitor Growth Published on
November 27, 2025Tourism Ireland intensified its efforts to expand visibility across the Nordic region by participating in Travel News Market, a leading trade-focused event held in Stockholm. Accompanied by three tourism companies from the island of Ireland, the delegation used the platform to strengthen ties with Swedish travel industry professionals and highlight Ireland’s evolving appeal as a destination shaped by culture, nature and modern visitor experiences.The Stockholm event, known for bringing together a concentrated mix of influential buyers and travel planners, provided a valuable environment for meaningful commercial discussions. Swedish tour operators, specialist agencies and MICE buyers attended in search of fresh products, destination updates and new partnerships. With Swedish travellers demonstrating strong interest in scenic landscapes, outdoor experiences, heritage-rich journeys and premium hospitality, Ireland’s portfolio aligned well with current market preferences.Advertisement Throughout the busy one-day programme, the Irish representatives participated in a series of structured one-to-one business meetings. These sessions allowed them to present new product ideas, showcase upgraded facilities, outline themed travel options and introduce a broader range of experiences suitable for leisure and corporate segments. The format supported focused engagement, ensuring that each conversation addressed specific business goals for both sides.A core objective for the Irish companies was to secure forward bookings and long-term agreements extending into 2026 and beyond. They emphasised Ireland’s continued investment in tourism development, including new cultural attractions, expanded adventure offerings, upgraded accommodation choices and innovative visitor experiences being introduced across urban and rural regions. These updates reflected Ireland’s intent to remain competitive and relevant in a market that values authenticity and high-quality service.Connectivity was highlighted as a key strength. With an increasing number of direct flight options between Scandinavian cities and Irish airports, travel planners gained confidence in promoting Ireland as a convenient destination. Short travel times and flexible schedules make Ireland suitable for weekend escapes, extended holidays, incentive groups and corporate events — a message that resonated strongly with S …
