Home » Destination News » Istanbul Leads the Way at Wanderlust Reader Travel Awards 2025, Winning Gold as Europe’s Most Desirable City with Its Timeless Allure and Forward-Thinking Vibe Published on
November 11, 2025Istanbul has been crowned the “Most Desirable City” in Europe at the Wanderlust Reader Travel Awards 2025, winning the prestigious Gold Award at a ceremony held at London’s National Gallery. This achievement marks a significant leap for the Turkish city, which was awarded the Silver Award in 2024. Wanderlust attributed Istanbul’s rise to Gold to its unique fusion of ancient history and contemporary culture, highlighting its unparalleled appeal as a dynamic metropolis that effortlessly bridges the gap between East and West.The travel magazine described Istanbul as a “magnet of East-meets-West,” noting that the city is a perfect blend of rich historical landmarks and cutting-edge modernity. Wanderlust emphasized that the city’s skyline, adorned with magnificent domes, minarets, and bustling marketplaces, showcases Istanbul’s storied past, while its emerging art, food, and cultural scenes reveal a future brimming with innovation. Istanbul’s magnetism lies in how it balances its timeless charm with an exciting forward-looking energy, making it one of Europe’s top destinations for 2025.Advertisement According to Wanderlust, some of the highlights that have captivated travelers include the unforgettable experience of crossing the Bosphorus at sunset, which provides spectacular views of Istanbul’s iconic skyline. The city’s food scene, which combines centuries of cultural influences, is another draw, with dishes ranging from traditional Ottoman fare to modern twists on Turkish classics. The magazine also highlighted the unique experience of wandering between Istanbul’s sacred mosques, ancient churches, and contemporary art galleries, illustrating the city’s seamless blend of the old and the new.George Kipouros, editor-in-chief of Wanderlust, shared that readers frequently describe Istanbul as a city that “never ceases to surprise,” reflecting the city’s ability to offer something new on each visit. Kipouros captured the essence of the city’s allure, saying, “Istanbul’s energy lies in how comfortably it lives between worlds. It has history in its stones but also imagination in its future.” This sentiment captures the city’s unique position as a place where ancient traditions coexist with modern innovations, offering a rare combination of historical depth and futuristic vision.Advertisem …
