The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal with the makers of tax and business software as part of a groundbreaking arrangement to sell naming rights for venues at the upcoming Summer Games. Intuit also announced Friday that it is the latest “founding partner” for Los Angeles, which also signed Starbucks and Honda to agreements in a recent burst of momentum.Honda is keeping its name on the arena in Anaheim — the host of volleyball — while the Intuit Dome in Inglewood, the regular home of the LA Clippers, will stage basketball games. Though corporate naming rights are nothing new for arenas and stadiums across the United States, this will be the first time the Olympics will allow that sort of marketing. It’s considered a groundbreaking arrangement that will net the Olympics multiple millions above its projected $7.15 billion budget.“Casey Wasserman said from Day 1 that we wanted to run a games that was fiscally responsible,” John Slusher, the head of the organizers marketing push, said of the LA28 chairman. “The idea of naming rights is obviously one that we thought could add incremental value.”Up to 19 venues, most of them temporary, could be available for naming rights. Companies that already have their name on an LA venue will have first chance to cut a deal with the Olympic organizers and venues wi …
