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November 10, 2025Oman has moved a long way towards boosting its international tourism visibility by displaying its wide range of attractions at World Travel Market (WTM) London 2025. The Oman Tourism Development Company (OMRAN Group) was the main representative of the Sultanate, stressing its rich natural, cultural, and historical tourism assets to the international audience. The presence at this luxurious event demonstrates Oman’s ambitious dream of becoming a prominent global destination.OMRAN Group’s involvement in the event, held from November 4-6, 2025, saw the Sultanate’s tourism potential presented through a dynamic mix of eleven resorts and hotels, each embodying the unique blend of luxury and authenticity that defines Omani hospitality. Through these key showcases, OMRAN Group highlighted how Oman merges traditional offerings with world-class facilities, appealing to a variety of international travellers.Advertisement OMRAN Group’s Active Role in Strategic PartnershipsThe event also served as a vital platform for forging strategic global partnerships. Visit Oman, the national travel operator, signed agreements with leading global online travel agencies (OTAs) such as Klook, TripAdvisor, and MakeMyTrip. These partnerships aim to expand Oman’s presence on major international platforms, thereby reaching new markets and broadening the Sultanate’s appeal to a global audience.These agreements are not just about exposure but also offer tangible benefits to Omani tourism providers, allowing them to connect with key international markets, increase visibility, and attract more international tourists. By leveraging platforms like TripAdvisor, Klook, and MakeMyTrip, Oman’s tourism service providers can better promote experiences, accommodations, and cultural tours across the globe.AdvertisementOman’s Tourism Strategy Aligns with Global TrendsThe participation of OMRAN Group at WTM London highlights Oman’s active role in promoting its diverse tourism products, aligned with the National Tourism Strategy. Oman’s tourism sector is increasingly focused on sustainability, cultural heritage, and eco-tourism, making the country an a …
