Home » Destination News » Oman Recognised for Adventure, Heritage, and Sustainable Tourism at WTM London: All You Need To Know Published on
November 9, 2025The Sultanate of Oman received three prestigious awards in the global rankings of ‘Wanderlust 2025‘ at the World Travel Market (WTM) 2025 in London, marking its steady ascent as a diversified and eco-friendly travel destination. Oman, which was recognised for adventure tourism, heritage and cultural tourism, and sustainable tourism, has remained an enchanting and real travel destination, offering both up-market and nature-friendly experiences.Oman’s participation at this international event not only marked a recognition of its tourism credentials but also introduced exciting new partnerships aimed at enhancing regional tourism cooperation.Advertisement The Wanderlust 2025 Awards: A Testament to Oman’s Tourism EffortsThe Wanderlust 2025 Awards, held as part of WTM London, are known for acknowledging excellence in travel destinations across several categories. This year, Oman emerged as a standout winner in three key areas:Adventure Tourism – Recognised for offering thrilling and diverse outdoor activities, from desert safaris to trekking through the Al Hajar Mountains.Heritage and Cultural Tourism – Celebrated for its rich history, ancient forts, and UNESCO World Heritage sites like the archaeological site of Bahla.Sustainable Tourism – Acknowledged for its commitment to eco-friendly tourism and initiatives aimed at protecting its natural resources and cultural heritage.These awards reflect Oman’s dedicated efforts to promote responsible and community-based tourism, with a focus on preserving its cultural and environmental integrity while offering tourists unique and enriching experiences.AdvertisementOman and Qatar Forge Stronger Tourism LinksA key highlight of Oman’s WTM participation was the announcement of a new strategic partnership with Qatar Tourism, under the Discover Oman and Discover Qatar platforms. This collaboration aims to bolster tourism between the two countries, creating integrated packages and joint promotional efforts to attract visitors from key international markets like Asia and Europe.The two tourism platforms will jointly develop multi-destination packages that highlight the shared cultural and natural offerings of Oman and Qatar, encouraging travellers to visit both countries in a single trip. This partnership is poised to cater to an increasingly affluent and discerning travel market that seeks rich, cultural experiences across the Middle East.Advertisement Pilot markets for this partnership include Italy, Spain, and China, with both countries targeting travellers from these regions through joint promotional tours and campaigns. The collaboration will also see participation in major international tourism events and exhibitions, aimed at enhancing awareness and boosting regional travel opportunities.Oman’s Book Launch and Cultural Outreach at WTM LondonIn addition to receiving the prestigious awards and signing a strategic partnership with Qatar, Oman also unveiled plans for a special cultural initiative aimed at attracting luxury travellers. The Ministry of Heritage and Tourism, in collaboration with the Ministry of Culture, Sports and Youth, announced a project to publish a luxury book about Oman’ …
