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November 13, 2025Queensland is making bold strides toward transforming its tourism sector, with significant announcements unveiled during the peak Tourism Week event. The Queensland Government’s new initiatives are focused on fostering long-term growth and positioning the state as a leader in global tourism by 2045. These investments aim to support local businesses, enhance tourism education, and promote major events that will put Queensland firmly on the world stage.Investment in Education and Iconic AttractionsOne of the key highlights from the Queensland Government’s announcements is a $2.4 million investment into educational tourism programs. These initiatives will offer Queensland schoolchildren the chance to explore the state’s most iconic natural attractions, including the Great Barrier Reef and the Queensland Outback.Advertisement The government has revived the Great Barrier Reef and Outback Education Experience programs, which were previously set to end due to a lack of funding. By injecting new resources into these programs, the government is ensuring that students can continue to experience Queensland’s natural wonders beyond the classroom. The financial subsidies provided will help make these trips accessible to more schoolchildren, offering an immersive learning experience while promoting Queensland’s tourism offerings.These education programs aim to foster a deeper connection to the environment and culture of Queensland, encouraging future generations to appreciate and explore their home state. By investing in tourism education, the government is planting the seeds for a long-term appreciation of the region’s natural beauty, which will, in turn, help grow the tourism industry in the years to come.AdvertisementDestination 2045: Queensland’s Vision for Sustainable GrowthThe Queensland Government also introduced Destination 2045, a comprehensive 20-year strategy that outlines the state’s tourism vision for the future. The plan includes a $1 billion investment in tourism funding over the next four years, with a focus on innovation, sustainability, and enhancing visitor experiences across Queensland.Destination 2045 aims to ensure that Queensland remains a top destination for global travelers by enhancing its tourism infrastructure, supporting regional tourism, and developing new attractions. The strategy is designed to meet the evolving demands of tourists while preserving Queensland’s natural environment and cultural heritage. By committing to sustainable tourism growth, the government is ensuring that Queensland can …
