Home » INTERVIEWS » Revolutionizing Travel Tech: An Interview with Ruby Lyn Mabait from 11-Infotech System at ITB Asia 2025 Saturday, November 8, 2025At the prestigious ITB Asia 2025, held in Singapore, TravelandTourWorld had the opportunity to sit down with Ruby Lyn Mabait, a senior executive at 11-Infotech System Co. Ltd. This pioneering company, which specializes in providing advanced technological solutions for the travel industry, has been steadily carving out its place on the global stage. Ms. Ruby offered valuable insights into the company’s growth trajectory, the future of travel technology, and the role artificial intelligence (AI) could play in shaping the industry’s future.The ITB Asia Experience: A Success StoryThe ITB Asia event is widely regarded as one of the premier global gatherings for the travel and tourism industry, bringing together innovators, entrepreneurs, suppliers, and buyers from all corners of the globe. As one of the leading travel trade shows, it offers a prime opportunity for businesses to showcase their products and services to a wide-ranging audience.Advertisement When asked about her experience at ITB Asia 2025, Ms. Ruby shared her satisfaction with the event, stating: “So far, it’s been good. We’ve had potential buyers and suppliers, and it’s been very fruitful. Overall, it’s been worth it.” Ms. Ruby’s company, 11 Infotech System, a leading system provider in the travel tech space, has gained significant traction in the industry, and the event provided a perfect platform for strengthening their connections and reaching new clients.A Deep Dive into 11 Infotech System’s Core Offerings11 Infotech System, headquartered in Thailand, is a key player in the travel technology sector. The company specializes in developing cutting-edge websites for tour operators, ensuring that their clients can access a wide range of travel products seamlessly. From flight bookings and hotel transfers to activities and excursions, 11 Infotech covers it all. Their core strength lies in API integrations, which allow tour operators to connect various systems and create a streamlined booking experience.Advertisement“At 11 Infotech, we focus on creating systems that connect different platforms, which allows our clients to easily access products like airlines, hotel bookings, activities, and more,” said Ms. Ruby. “Our goal is to make the process as seamless and efficient as possible for tour operators. We want to empower our clients by simplifying the booking process and giving them access to a variety of products.”This approach has led the company to develo …
