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November 15, 2025The first-ever TOURISE Summit was a revolutionary event for the international tourism sector and was officially opened today in Riyadh, Saudi Arabia, thus starting a new era of travelling. First and foremost, under the auspices of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Crown Prince and Prime Minister of Saudi Arabia, this summit intends to model the future of global tourism for 50 years by promoting synergy and innovation among different industries.Shaping the Future of TravelWith nearly 8,000 delegates attending from around the world, the TOURISE Summit brings together leaders from government, business, technology, and tourism to discuss the most pressing challenges and opportunities facing the industry. The event, running from November 11 to 13, 2025, serves as a platform for global dialogue, aiming to transform bold ideas into tangible solutions for the tourism sector.Advertisement The summit’s focus is on redefining tourism through cross-sector collaborations and partnerships, turning competitors into allies to address issues such as sustainability, infrastructure, investment, and technological disruption. As global travel rebounds to historic highs, the TOURISE Summit serves as a timely event to discuss how to leverage this growth to build a more resilient, equitable, and future-focused tourism industry.Innovation and Collaboration at the Heart of TOURISEThe TOURISE Summit is set to feature over 140 global speakers, including influential leaders from major tourism organizations and private-sector giants. Keynote sessions and panel discussions will cover a wide range of topics, including the role of AI in travel, the future of destination design, and the challenges posed by digital transformation. The summit aims to bring together sectors rarely seen collaborating, from aviation to hospitality, to discuss shared goals and solutions that drive the future of tourism forward.The event’s diverse lineup reflects the summit’s focus on innovation and collaboration. Speakers include Ariane Gorin, CEO of Expedia; Paul Griffiths, CEO of Dubai Airports; Sébastien Bazin, CEO of Accor; and Luis Maroto, CEO of Amadeus. These thought leaders, along with many others, will contribute their expertise on everything from the next generation of travel technology to sustainable destination management practices.A Platform for ActionThe TOURISE Summit is not just about discussing ideas; it is designed to catalyze real-world solutions. Throughout the event, high-powered ministerial dialogues, innovation showcases, and boardroom discussions will focus on turning the summit’s discussions into actionable outcomes. The goal is to create a year-round platform for collaboration that will …
