Home » Malaysia Travel News » Sarawak Unveils Its Most Ambitious Showcase At World Travel Market London 2025 To Strengthen Global Tourism Presence Ahead Of Visit Malaysia Year 2026 Published on
November 3, 2025Sarawak is set to make history at the World Travel Market (WTM) London 2025 with its largest-ever participation, marking a bold step in positioning itself as one of Asia’s leading sustainable and cultural tourism destinations. Taking place from November 4 to 6, 2025, at ExCeL London, this grand exhibition underscores Sarawak’s commitment to expanding its global reach and building anticipation for Visit Malaysia Year (VMY) 2026.This year’s showcase will see Sarawak take center stage with an impressive pavilion—the biggest it has ever presented—designed to embody the state’s vibrant natural landscapes, cultural depth, and eco-conscious travel ethos. Supported by 15 co-exhibitors from across the state, including hotels, tour operators, and tourism product providers, Sarawak’s collective presence will reflect a dynamic blend of adventure, wellness, gastronomy, and responsible tourism.Advertisement Sarawak’s Strong Global Tourism VisionWTM London serves as a powerful global platform where destinations connect with international buyers, travel professionals, and media from around the world. For Sarawak, this is a strategic opportunity to reaffirm its image as the Gateway to Borneo—a destination where nature, heritage, and innovation intertwine to deliver transformative travel experiences. Through its participation, Sarawak aims to engage deeply with the UK and European markets, promote cross-border collaboration, and highlight its contribution to Malaysia’s broader tourism growth ahead of 2026.Sarawak Highlights At WTM London 2025The state’s programme at WTM London 2025 will feature a series of engaging events designed to showcase Sarawak’s diversity and forward-looking tourism strategies:Sarawak Networking Cocktail – November 4, 2025 (16:30)A networking evening will open Sarawak’s WTM campaign, welcoming global trade partners, tourism stakeholders, and media representatives. The session will set the tone for collaboration, innovation, and relationship-building throughout the three-day event.Official Launching Ceremony – November 5, 2025 (10:30)The official ceremony will feature a compelling line …
