Home » Brazil Travel News » South Korea, France, Spain and Thailand join Netflix and Embratur in launching Brazil’s virtual travel guide at WTM London to inspire global tourism Published on
November 8, 2025In a groundbreaking move to merge entertainment and tourism, South Korea, France, Spain, and Thailand have joined Netflix and Embratur, Brazil’s tourism board, in launching a virtual travel guide at the World Travel Market (WTM) London 2025. This collaboration aims to showcase Brazil’s vibrant culture, scenic landscapes, and iconic filming locations, starting with the Amazon region, through a cinematic lens. By leveraging Netflix’s global reach and storytelling power, the initiative hopes to inspire global audiences to explore Brazil beyond the screen. The guide serves as an innovative tool for promoting sustainable travel, creating immersive experiences that connect viewers to real-world destinations. The partnership underscores the growing importance of audiovisual tourism, encouraging travellers to discover the world through the stories they love, while boosting tourism and cultural exchange across the globe.The initiative redefines how audiences connect with destinations. By blending digital storytelling with tourism, it encourages travellers to step beyond the screen and experience Brazil’s culture, nature, and creativity first-hand.Advertisement Amazon Region Takes Centre StageThe first edition of the guide focuses on the Amazon — a region that symbolises both the soul and diversity of Brazil. This immersive platform highlights iconic sites featured in Netflix titles such as Rivers of Faith, Invisible City 2, Rich in Love 2, and Love Is Blind: Brazil (Season 2).Through this virtual experience, users can navigate the Amazon’s ecological beauty, bustling cities, and unique traditions. From lush rainforest treks to lively markets and festivals, the guide paints a vivid picture of what the region offers. It also sheds light on Amazonian cuisine, folk art, and local festivities, all woven together by cinematic storytelling.The initiative goes beyond visual appeal. It creates a bridge between entertainment and cultural awareness, allowing travellers to engage with Brazil’s natural and social heritage while supporting sustainable tourism.The Rise of Audiovisual TourismThis project places Brazil within a growing global movement known as “audiovisual tourism.” Around the world, travellers are increasingly choosing destinations featured in their favourite films and series. Countries like South Korea, Spain, France, and Thailand have already embraced this trend, using their creative industries to attract visitors.Advertisement With this launch, Brazil positions itself as a global leader in the intersection of culture, technology, and travel. The guide demonstrates how storytelling can influence tourism behaviour — turning cinematic emotion into real-world exploration. It also aligns with Embratur’s long-term strategy to promote Brazil’s image as a country of natural diversity and cultural depth.WTM London: The Global Stage for Brazil’s Tourism PushThe unveiling of the guide at WTM London underscores Brazil’s ambition to combine innovation with sustainable tourism. As one of the world’s premier travel trade …
