Home » TANZANIA TRAVEL NEWS » Tanzania Aims to Attract 8 Million Tourists by 2030 Through New Attractions and the 2027 AFCON Published on
November 27, 2025Tanzania has outlined an ambitious roadmap to elevate its tourism sector, aiming to draw 8 million visitors by 2030. At the heart of this initiative is the upcoming 2027 Africa Cup of Nations (AFCON), a high-profile event that Tanzania will host, which officials are keen to leverage as a catalyst for boosting the country’s international tourism profile.Although Tanzania is already home to iconic attractions such as the Serengeti National Park, Mount Kilimanjaro, and Zanzibar’s idyllic beaches, the nation’s broader tourism potential remains underexplored. To meet the lofty goal of 8 million tourists in the next five years, the government is calling for a comprehensive revamp of its tourism marketing and product development strategies, with an emphasis on uncovering lesser-known destinations and creating unique, tailored experiences for a broader range of travelers.Advertisement Broadening the Tourism ProductTanzania’s tourism sector has historically centered around a few marquee attractions, but this strategy is set to evolve. To attract 8 million tourists, the country plans to expand its offerings, providing travelers with fresh, diverse experiences that go beyond the well-trodden paths. By tapping into new niche markets such as adventure tourism, eco-tourism, cultural tourism, and community-based travel, Tanzania hopes to increase its appeal to different segments of the international market.The government is focusing on introducing new tourism products on a yearly basis. This strategy will see the promotion of lesser-known parks, hidden historical sites, rural villages, and off-the-beaten-path destinations. Some of the potential products being explored include eco-friendly lodges near remote wildlife areas, heritage trails highlighting the country’s rich cultural history, and activities such as trekking in Tanzania’s lesser-known mountain ranges.By diversifying its tourism portfolio, Tanzania aims to reach new audiences and attract repeat visitors who are eager to discover new parts of the country. The vision is clear: if tourists experience something new each time they visit, they will be more likely to return with friends or family.Identifying New Destinations and ExperiencesResearch is central to Tanzania’s new approach. The Tanzania Tourist Board (TTB) has been tasked with conducting in-depth studies to identify untapped destinations and attractions across the country. The aim is to unearth hidden gems in both popular regions and more remote areas, allowing tourists to explore parts of Tanzania that have never been marketed internationally.Advertisement The focus is not only on uncovering natural attractions but also on showcasing Tanzania’s cultural heritage and unique local experiences. For example, tourists might be encouraged to visit the Swahili Coast to experience the historic architecture of coastal towns like Bagamoyo, or to explore the vibrant Maasai villages in the nort …
