Home » TRAVEL EVENT NEWS » Thailand’s Cultural Richness and Wellness Tourism Thrive at WTM 2025: What You Need To Know Published on
November 10, 2025The Tourism Authority of Thailand (TAT) has presented an innovative representation of the country’s rich culture, wellness, and sustainability at the World Travel Market (WTM) 2025 in London under the theme ‘Senses of Siam: A Journey to Total Well-being‘. The presentation, which forms a part of TAT’s global campaign ‘Healing is the New Luxury’, is intended to promote Thailand as a destination for rejuvenation, wellness, and cultural experiences, while at the same time declaring sustainability and eco-conscious travel as the key areas of focus.Held from November 4 to 6, 2025, at ExCeL London, WTM is one of the world’s leading events for the global travel trade, and Thailand’s participation this year marks its 44th consecutive year at the event. The Thailand Pavilion was adorned with floral arrangements and presented under the “Amazing Thailand” logo, providing visitors with an immersive experience of Thai hospitality and heritage.Advertisement Royal Support and Cultural Celebrations Highlight Thailand’s PresenceHer Royal Highness Princess Ubolratana graced the Thailand Pavilion, where she participated in a demonstration that highlighted Thai wellness cuisine and mocktail-making. These activities, inspired by lotus blossoms and butterfly pea flowers, offered a taste of Thailand’s traditional culinary techniques and its focus on health and well-being. This royal visit underscored the continuous support for promoting Thai tourism on the global stage and reaffirmed the country’s commitment to sharing its cultural richness.The official opening ceremony of the pavilion was marked by a Loi Krathong theme, celebrating one of Thailand’s most cherished festivals. This cultural demonstration brought the charm of Thailand’s traditions to London, inviting visitors to explore the country’s warm hospitality and cultural vibrancy.A Vision of Wellness and Sustainability for Global TravellersThe “Senses of Siam” theme highlights Thailand’s commitment to providing travellers with a holistic and restorative journey. The pavilion’s design merges contemporary Thai architecture with regional textiles and crafts, symbolising the country’s balance between modernity and heritage. This blend is also evident in the Thailand Pavilion’s focus on wellness tourism, with a product showcase featuring 19 health and wellness providers from all regions of Thailand. These providers represent Thailand’s diverse approaches to wellness, from traditional healing practices to cutting-edge medical wellness and luxury spa experiences.The ‘Map of Thailand: A Journey to Total Well-being’ at the pavilion visually maps out the country’s regional wellness offerings. Visitors can explore wellness options from Northern Thailand’s serenity and traditional healing, to Southern Thailand’s exotic tropical detox experiences, and the coastal rejuvenation of the Eastern region. The product showcase also introduces a collaboration with the luxury brand “Senses of Siam …
