Fetch AI, a startup founded and led by former DeepMind founding investor, Humayun Sheikh, today announced the release of three interconnected products designed to provide the trust, coordination, and interoperability needed for large-scale AI agent ecosystems. The launch includes ASI:One, a personal-AI orchestration platform; Fetch Business, a verification and discovery portal for brand agents; and Agentverse, an open directory hosting more than two million agents. Together, the system positions Fetch as an infrastructure provider for what it calls the “Agentic Web”—a layer where consumer AIs and brand AIs collaborate to complete tasks instead of merely suggesting them.The company says the tools address a central limitation in current consumer AI: models can provide recommendations but cannot reliably execute multi-step actions that require coordination across businesses. Fetch’s approach centers on enabling agents from different organizations to interoperate securely, using verified identities and shared context to complete end-to-end workflows.“We’re creating the same foundation for agents that Google created for websites,” said Humayun Sheikh, Founder and CEO of Fetch AI, and an early investor in DeepMind, in a press release provided to VentureBeat. “Instead of just finding information, your personal AI coordinates with verified brand agents to get things done.”Background: Fetch’s Founding and DeepMind Connection Fetch AI was founded in 2017 by Humayun Sheikh, an entrepreneur whose early investment in DeepMind helped support the company’s commercial development before its acquisition by Google. “I was one of the first five people at DeepMind and its first investor. My check was the first one in,” Sheikh said, reflecting on the period when advanced machine learning research was still largely inaccessible outside major technology companies.His early experience helped shape Fetch’s direction. “Even in 2013, it was clear to me that agentic systems were going to be the ones that …
