Home » ASIA » The Pacific Asia Travel Association Partners with Content With Purpose to Unveil ‘Tourism with Purpose’, a Digital Series Highlighting How Tourism Can Drive Sustainable Growth, Inclusivity, and Positive Change Across the Asia Pacific Region Published on
November 27, 2025The Pacific Asia Travel Association (PATA) has teamed up with Content With Purpose (CWP) to launch Pacific Asia: Tourism with Purpose, a dynamic digital series that highlights how tourism in the Asia Pacific region can contribute to a more responsible, inclusive, and sustainable future.Tourism stands as one of the world’s most influential forces for fostering connections, bridging economies and cultures across a vast array of destinations. In the Asia Pacific region, it plays a crucial role in supporting livelihoods, enhancing communities, and driving innovation across multiple industries. However, the true value of tourism goes beyond just the number of visitors and the financial receipts. In line with PATA’s renewed mission and broad vision, Tourism with Purpose will delve into the far-reaching impact of tourism—on people, the environment, well-being, and the diverse sectors it touches, extending beyond the visitor economy.Advertisement As travel across the region continues to expand, the need for a sustainable and resilient approach is more pressing than ever. Through responsible destination management, skill-building, and collaboration across sectors, tourism can ensure that growth is inclusive and benefits are widely shared, fostering opportunity and prosperity for all.In celebration of PATA’s 75th anniversary, Pacific Asia: Tourism with Purpose will feature stories, innovations, and collaborations that are leading the charge for change. The series will showcase sustainable tourism initiatives, climate action efforts, community empowerment, and enhanced regional connectivity through short films, expert insights, and storytelling led by individuals who are at the forefront of this transformation. It will highlight how purpose-driven t …
