Home » SOUTH AFRICA TRAVEL NEWS » US, Canada, Germany, Switzerland Spotlight South Africa at World Travel Market London Showcasing Kruger National Park Wildlife Adventure and Cultural Experiences Published on
November 6, 2025At World Travel Market London 2025, South Africa captured global attention as the US, Canada, Germany, and Switzerland joined the celebration of the country’s unique tourism offerings. The event underscored South Africa’s status as a premier travel destination, highlighting the allure of Kruger National Park’s iconic wildlife, thrilling adventure experiences, and rich cultural heritage. With a vibrant pavilion and extensive engagement with international trade partners, media, and tourism stakeholders, South Africa presented itself as a must-visit destination for travelers seeking immersive experiences in nature, adventure, and authentic local culture.South African Tourism reflected on a week of dynamic engagement and growing international recognition. The exhibition served as a platform to showcase the nation’s extraordinary diversity—from untamed wildlife and adrenaline-pumping adventure activities to its rich culinary and cultural experiences.Advertisement Since opening on 4 November, South Africa’s pavilion buzzed with activity. Twenty-two representatives hosted numerous meetings with global partners, media, and tourism stakeholders, highlighting the country’s wide-ranging travel experiences. Visitors explored South Africa’s dramatic landscapes, iconic wildlife, adventurous itineraries, and vibrant cultural heritage, leaving inspired to plan journeys that promise both excitement and authenticity.This year, South Africa earned two prestigious international accolades, further cementing its reputation as a world-class travel destination:Top Destination for 2026 for Kruger National Park, recognized by the Lonely Planet Best in Travel AwardsGold Winner: Most Desirable Destination for Nature and Wildlife, awarded by the Wanderlust Reader Travel Awards 2025The Lonely Planet recognition emphasizes Kruger National Park’s spectacular wildlife, diverse landscapes, and welcoming atmosphere. Meanwhile, the Wanderlust Reader Travel Awards, voted on by thousands of global travelers, highlight South Africa’s unparalleled appeal for nature and wildlife enthusiasts.“These recognitions reaffirm South Africa’s position as one of the world’s most inspiring and sought-after travel destinations,” said Darryl Erasmus, Acting CEO of South African Tourism. “We are immensely proud of our teams and partners who continue to showcase South Africa’s beauty and diversity on the global stage.”Advertisement The accolades underscore the country’s broad appeal, offering travelers experiences that combine adventure, culture, and culinary excellence. From the towering Drakensberg mountains to the pristine beaches of the Eastern Cape, South Africa provides an immersive travel tapestry that caters to all types of explorers.Participation at WTM London 2025 reflects South Afric …
