Home » TRAVEL EVENT NEWS » VISIT USA Act Unveiled: The Key to Attracting Millions of Visitors to America’s Biggest Events Published on
November 21, 2025The United States will soon host a number of unprecedented global activities and also is about to miss massive opportunities these occasions present. Therefore, restoring the vital funds of Brand USA. the USA’s official tourism marketer, is the focus of the VISIT USA ACT, introduced to one of the Houses of Congress this week. The USA will host the 2026 FIFA World Cup, the America 250 celebrations, and the Summer Olympics in 2028. The USA will need to defend the global opportunities for tourism and marketing it’s Brand USA to protect.The VISIT USA Act strengthens the ability for the U.S. to promote itself overseas and for the United States to attract the millions of international visitors these global occurrences will generate, none of which will be at the tax payors expense. The USA remains competitive in all and will help in position to protect tourism.Advertisement A Historic Opportunity for America to Welcome the WorldIn just a few years, the U.S. will be the centre of the world’s attention as we host some of the most exciting global events of the next decade. The 2026 FIFA World Cup will see soccer fans flocking to American cities, while the America 250 celebrations will honour the country’s 250th birthday. And, of course, the 2028 Summer Olympics in Los Angeles promises to be a global spectacle. These are once-in-a-lifetime events that could change the course of U.S. tourism.Geoff Freeman, the President and CEO of the U.S. Travel Association (USTA), emphasized that for the U.S. to fully capitalise on the economic potential of these events, Brand USA must receive the necessary funding to promote the country globally. He noted that this is a pivotal moment for the nation and stressed the importance of ensuring that the world recognises the unique offerings of the U.S., including its stunning landscapes, iconic cities, and unparalleled experiences.Why Brand USA is Critical for Our SuccessBrand USA has been instrument …
