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November 4, 2025A major event for the county’s tourism industry is set to return. The Visit Worcestershire Tourism Conference will take place on Wednesday, January 14, 2026, at Sixways Stadium in Worcester, from 8:30 am to 1:00 pm. This conference, aimed at tourism and hospitality businesses, provides a unique opportunity for local enterprises to learn about the latest trends and growth strategies within the tourism industry. As Worcestershire’s tourism sector continues its upward trajectory, this event offers businesses the tools they need to further contribute to the county’s growing visitor economy.The Growing Significance of Worcestershire’s Tourism SectorThe significance of the tourism sector in Worcestershire cannot be overstated. Recently, the industry surpassed £1 billion in annual value, marking a significant achievement in the county’s economic landscape. This milestone highlights the increasing importance of tourism as a major contributor to the local economy. The Visit Worcestershire Tourism Conference serves as a reflection of this growth, focusing on ways to sustain and accelerate the sector’s momentum.Advertisement A Conference Designed for Local BusinessesThe Visit Worcestershire Tourism Conference is designed as a half-day event that focuses on providing practical insights, strategies, and opportunities to tourism businesses in the area. Offering a platform for networking, learning, and collaboration, the conference provides attendees with the chance to engage with industry experts and fellow businesses, exchange ideas, and explore new ways to grow within the tourism and hospitality sector.The event will feature expert speakers addressing various aspects of the industry, including destination marketing, tourism trends, and travel trade collaboration. These topics are especially relevant as businesses seek to adapt to shifting market demands and position themselves for future success. This conference is tailored to businesses across the entire tourism spectrum, including accommodation providers, heritage sites, attractions, and hospitality venues.AdvertisementKey Speakers and SessionsThis year’s conference will feature notable industry leaders who will share their expertise and insights on a variety of essential topics for the future of tourism. Joss Croft, the chief executive of UKinbound, will speak about the value of working with the travel trade and how businesses can tap into international markets to expand their reach. Understanding the global landscape of travel is crucial as to …
