Home » Latest Travel News » Why South Africa Joins Morocco, and Jeddah In Dominating WTM London—Tourism Growth, Culture, and Attractions Await! Published on
November 5, 2025By: Paramita SarkarThe World Travel Market (WTM) London 2025 has once again brought together global tourism leaders, with South Africa, Morocco, and Jeddah making significant strides in boosting their tourism sectors. The event, a cornerstone of the global tourism calendar, witnessed these destinations showcase their plans to attract more international visitors. As global travel surges post-pandemic, these countries are leveraging WTM London as a key platform to reaffirm their positions as prime travel destinations for tourists worldwide.What is WTM London?Advertisement WTM London is an internationally renowned trade event that gathers tourism industry professionals to promote travel destinations, experiences, and innovations. Held annually in London, the event allows participating countries to present their unique offerings and attract international tourists. This year’s WTM is especially significant as it marks a time of resurgence in global tourism, with destinations like South Africa, Morocco, and Jeddah leading the way in promoting new attractions and opportunities for travelers.Why is South Africa Returning to WTM London?AdvertisementSouth Africa has returned to WTM London with a renewed focus on attracting more international visitors, following a surge in tourism arrivals. According to the South African Tourism Board, the country has witnessed impressive growth in international arrivals over the past year, particularly from key markets like the UK. The South African tourism sector’s recovery is largely attributed to the country’s strong marketing initiatives, which have successfully highlighted its diverse offerings—ranging from world-class safaris to vibrant city experiences and stunning coastal landscapes.South Africa’s participation at WTM London is pivotal as it re-establishes its place as a leading tourism destination. At the exhibition, the country’s tourism authorities spotlighted emerging trends such as adventure tourism, wellness retreats, and cultural experiences, which are expected to further fuel international interest. South Africa’s offerings, including the bustling city life of Cape Town, the iconic Kruger National Park, and the scenic Garden Route, remain key attractions for tourists from the UK and beyond.Advertisement What is Morocco Doing to Strengthen Its Presence at WTM London?Morocco is enhancing its presence at WTM London, focusing on attracting more British travelers with its rich cultural heritage, vibrant cities, and stunning landscapes. Morocco has long been a favorite among British tourists, and its renewed efforts at the trade show aim to highlight new experiences that cater to evolving travel demands. From the bustling souks of Marrakech to the tranquil beaches of Agadir, Morocco continues to captivate travelers seeking both adventure and relaxation.The Moroccan National Tourist Office (ONMT) revealed at WTM that the country is looking to expand its tourism reach by promoting off-the-beaten-path destinations like the Atlas Mountains and the Sahara Desert. In addition, Morocco’s unique culinary experiences, traditional craftsmanship, and ancient architectur …
