Home » TRAVEL EVENT NEWS » ‘Always’ and ‘Riverstone’ Win Major Awards at Singapore Film Festival, Enhancing Travel and Tourism Through Cinema’s Global Influence on Cultural Destinations: Check It Out Now Published on
December 7, 2025The Singapore International Film Festival (SGIFF) has long been one of Asia’s most anticipated events, showcasing the diverse and dynamic nature of global cinema. This year, two standout films, Chen Deming’s “Always” and Lalith Rathnayake’s “Riverstone,” claimed the top honors, marking a milestone in the festival’s history. As the world of cinema continues to evolve with an increasing number of international co-productions, these wins reflect not just artistic achievement but also the growing significance of cinema tourism in shaping travel and cultural exploration.In the fast-developing realm of film tourism, films like “Always” and “Riverstone” are becoming pivotal in attracting tourists to the regions where they are set, offering a unique opportunity to combine cultural exploration with cinematic experiences. The recognition of these films at SGIFF reflects a broader trend where international film festivals are becoming key players in promoting cultural tourism and destination marketing.Advertisement “Always”: A Landmark Co-Production Celebrating Global Cinema“Always,” directed by Chen Deming, emerged as a top winner at SGIFF, receiving the prestigious Best Asian Feature Film Award. The film, a co-production between the U.S., France, China, and Taiwan, highlights the increasingly global nature of Asian cinema. This achievement underscores how film productions are no longer confined to regional markets; rather, they are tapping into global audiences and showcasing diverse cultures to the world.Set against the backdrop of several international cities, “Always” tells a poignant story that resonates with global audiences. This cross-cultural narrative is not only a triumph in filmmaking but also a powerful marketing tool for the countries involved. Films like “Always” serve as cultural bridges, inviting tourists to visit locations featured in the film. As the world of cinema embraces more international collaborations, the influence of films like “Always” on travel and tourism is becoming undeniable. The film’s recognition at SGIFF has the potential to inspire travel enthusiasts to explore the international destinations portrayed, opening doors for tourism in Taiwan, China, and France, particularly in the cinematic locales highlighted in the story.AdvertisementFilm tourism, especially when backed by major international film festivals like SGIFF, can create an influx of visitors eager to experience the locations that have captivated them on screen. This rise in cultural tourism is r …
