Published on
January 1, 2026
The Philippines will host the 2026 ASEAN Tourism Forum (ATF), marking a significant event in the region’s tourism calendar. From January 27 to February 4, 2026, the island of Cebu will serve as the venue for this major event, which brings together key figures in the global tourism industry.
The forum aims to highlight the rich diversity of tourism in Southeast Asia, with the theme of unity through tourism central to its focus. Over 45 years, ATF has fostered cooperation between ASEAN countries, offering a platform for countries such as the Philippines, Indonesia, Thailand, and Vietnam to showcase their travel offerings and discuss future tourism growth. With Cebu at the heart of the event, ATF 2026 promises to bring both business and cultural experiences for delegates and visitors alike.
Business Opportunities at ATF TRAVEX 2026
A cornerstone of the ASEAN Tourism Forum is TRAVEX, a travel trade marketplace that facilitates business networking and connects buyers with exhibitors from across ASEAN. This segment runs from January 28 to January 30, 2026, and provides an essential platform for promoting tourism products and services to international buyers.
TRAVEX will host one-to-one business meetings, where tourism boards, local operators, and product exhibitors meet with buyers from around the globe to discuss potential collaborations. All meetings will be scheduled in advance, ensuring a smooth and efficient experience for all attendees. Additionally, delegates will have the chance to participate in pre-show and post-show tours, allowing them to explore Cebu’s pristine beaches, heritage sites, and cultural landmarks, showcasing the diverse attractions that the Philippines has to offer.
Cultural and Educational Opportunities at ATF 2026
In addition to the TRAVEX marketplace, ATF 2026 will feature a tourism conference that aims to bring together regional and international experts to discuss the latest trends in touri …