Home » TRAVEL EVENT NEWS » Batumi’s Grand Tree Lighting and New Year Celebrations Mark the Start of a Festive Season in Georgia, Attracting Tourists with Cultural and Family-Oriented Events Published on
December 24, 2025As winter sets in and the holiday season approaches, the city of Batumi, located in Georgia’s Adjara region, has officially kicked off its celebrations. The lighting of the city’s grand New Year tree at Europe Square marked the beginning of a festive season filled with activities that will continue until early January. This special occasion has not only set the tone for the New Year in Batumi but also initiated a city-wide program of events that will engage both locals and tourists, making it one of the prime destinations for holiday travelers in Georgia.A Vibrant Start to Batumi’s Holiday CelebrationsThe lighting ceremony, held at the city’s central square, attracted thousands of residents and tourists, eager to witness the first glimpse of Batumi’s vibrant holiday decorations. This annual event is more than just a tree-lighting—it’s a citywide invitation to enjoy family-friendly events and to celebrate the season with both locals and visitors. Europe Square was adorned with festive decorations, while the opening of the New Year Village added to the holiday atmosphere. This village, designed with festive installations, entrepreneurial stalls, and gastronomic offerings, serves as a central hub for Batumi’s holiday activities, bringing together entertainment, local crafts, and traditional Georgian food.Batumi’s Holiday Village: A Celebration of Local Culture and HospitalityBatumi’s New Year Village is designed to provide visitors with an authentic Georgian holiday experience. It features various stalls offering both local crafts and gastronomic delights that highlight the rich culinary heritage of the Adjara region. From traditional Georgian sweets like churchkhela to local wines, visitors can indulge in the finest flavors while exploring the artistic creations displayed in the market stalls. The village also boasts numerous areas for children’s entertainment, including performances, concerts, and interactive programs designed to engage younger audiences in the holiday spirit. These festivities reflect Batumi’s effort to create a welcoming environment for families, making the city a sought-after destination for travelers seeking a warm and festive atmosphere.Holiday Events Across Adjara: Expanding Festivities Beyond BatumiWhile Batumi leads the celebrations, the holiday season in Adjara extends far beyond the city limits. On the same day as Batumi’s grand tree lighting, Khulo and Shuakhevi also celebrated the lighting of their main Christmas trees, while Keda, Khelvachauri, and Kobuleti are slated to host similar ceremonies in the coming days. This widespread celebration across the region enhances the overall holiday appeal of Adjara, offering tourists the chance to experience local tradition …
