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Carnival Cruise Line Celebrates New Year’s Eve in Times Square with a Show-Stopping Return as Official Sponsor
Published on
January 1, 2026
Carnival Cruise Line is bringing the sparkle and excitement of the new year to New York City’s Times Square for the fifth consecutive year, as it returns as the official cruise line sponsor for the iconic New Year’s Eve celebrations. With millions of viewers across the globe watching, Carnival’s involvement enhances the spectacle of the evening and extends the brand’s visibility into one of the most-watched events of the year.
As part of the sponsorship, Josh Weinstein, CEO of Carnival Corporation & plc, will lead the company’s delegation in the Big Apple, where the Times Square Ball Drop marks the start of a new year. Carnival’s prominent role includes not only the lighting of the famed Times Square ball but also sponsorship of a major musical performance during “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026”, a special broadcast that attracts millions of viewers each year.Advertisement
Carnival’s Role in Times Square Celebrations
Since first partnering with Times Square New Year’s Eve in 2021, Carnival Cruise Line has become synonymous with the event, bringing its signature fun, vibrant energy, and celebration to the heart of one of the world’s most famous countdowns. As the official cruise line sponsor, Carnival’s brand is woven into the excitement of the night, drawing attention to its fleet and exclusive cruise experiences, which continue to capture the imagination of travellers.
The sponsorship also includes Carnival’s prominent presence in the televised event, which airs across the U.S. on ABC. This coverage reaches millions of viewers, many of whom are eager to see the New Year …