Home » TRAVEL EVENT NEWS » Global E-Learning Programme: MICE And Culture Modules Elevate Travel Agents To Advanced Destination Specialists In Abu Dhabi Published on
December 15, 2025A significant stride in destination marketing and professional education has been taken by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The organization’s comprehensive e-learning programme, known formally as the Abu Dhabi Specialists Programme, has been substantially enhanced through the introduction of specialized new modules. This strategic development is observed as a critical move designed to further equip travel trade professionals worldwide with the detailed knowledge and tools requisite for effectively promoting the emirate. The initiative underscores the commitment of the DCT Abu Dhabi to cementing the city’s reputation as a premier, world-class destination for tourism across all seasons and visitor segments.The continuous evolution of the e-learning programme is considered a direct response to the dynamic requirements of the global travel market, particularly as the sector recovers and pivots toward specialized offerings. By concentrating on specific, high-value areas, the platform ensures that global partners, who successfully complete the required training, are recognized as qualified Destination Specialists. This certification empowers them to curate detailed and compelling itineraries that accurately reflect the breadth of experiences available across Abu Dhabi’s diverse landscape. The initial programme, which was launched in May 2020, was conceived as an immediate response to the constraints imposed by global circumstances, successfully transitioning physical workshops and training courses into a universally accessible virtual format. Since its inception, the platform has been successfully deployed across 17 markets and has been translated into seven languages, demonstrating its extensive international reach. The successful engagement is evidenced by the over 13,670 applicants who have registered for the course, with more than 7,000 professionals having since graduated and been accorded the designation of an Abu Dhabi Specialist.Advertisement The Strategic Rationale for Programme ExpansionThe decision to introduce supplemental modules was driven by the recognized necessity to deepen the expertise of travel agents in niche, high-yield sectors. While the core modules successfully covered foundational destination knowledge, the enhanced curriculum targets specialized areas that hold immense strategic value for the emirate’s economic diversification. The ongoing success of the platform confirms its utility as one of the most effective trade engagement initiatives undertaken by the Department of Culture and Tourism – Abu Dhabi. The provision of advanced, digitally accessible content ensures that partners possess immediate and current information, thereby simplifying the crucial task of destination promotion. The enhancement represents a forward-looking investment in global trade collaboration, ensuring that the …
