The debate over whether artificial intelligence belongs in the corporate boardroom appears to be over — at least for the people responsible for generating revenue.Seven in ten enterprise revenue leaders now trust AI to regularly inform their business decisions, according to a sweeping new study released Thursday by Gong, the revenue intelligence company. The finding marks a dramatic shift from just two years ago, when most organizations treated AI as an experimental technology relegated to pilot programs and individual productivity hacks.The research, based on an analysis of 7.1 million sales opportunities across more than 3,600 companies and a survey of over 3,000 global revenue leaders spanning the United States, United Kingdom, Australia, and Germany, paints a picture of an industry in rapid transformation. Organizations that have embedded AI into their core go-to-market strategies are 65 percent more likely to increase their win rates than competitors still treating the technology as optional.”I don’t think people delegate decisions to AI, but they do rely on AI in the process of making decisions,” Amit Bendov, Gong’s co-founder and chief executive, said in an exclusive interview with VentureBeat. “Humans are making the decision, but they’re largely assisted.”The distinction matters. Rather than replacing human judgment, AI has become what Bendov describes as a “second opinion” — a data-driven check on the intuition and guesswork that has traditionally governed sales forecasting and strategy.Slowing growth is forcing sales teams to squeeze more from every repThe timing of AI’s ascendance in revenue organizations is no coincidence. The study reveals a sobering reality: after rebounding in 2024, average annual revenue growth among surveyed companies decelerated to 16 percent i …
