Home » TRAVEL EVENT NEWS » Oklahoma, US Names Amy Blackburn Tourism Chief Ahead Of Route 66 Centennial And Global Events: All You Need To Know Published on
December 10, 2025The Oklahoma Tourism and Recreation Department (OTRD) has undergone a leadership change. The new executive director has been appointed by the governor, Amy Blackburn is the name, providing new energy for the sector just before the state is to experience a series of events, milestone celebrations, and international exposure that would last for a few years.Coming on board at this pivotal moment, Blackburn replaces (or succeeds) the outgoing leadership ,though the former director remains in the agency during a transition period. This change arrives as Oklahoma preps for a packed agenda: the hundredth anniversary of Route 66, a surge in events tied to the nation’s 250th birthday, potential hosting for teams during the LA28 Summer Olympics, and possibly a role in the upcoming FIFA World Cup. Advertisement Why now matters: A golden window of opportunityOklahoma’s timing could scarcely be better. The state’s stretch of Route 66 more than 400 drivable miles, is the longest of any U.S. state, making it a natural focal point for global travellers.Plans for a year‑long series of centennial celebrations in 2026 are already in motion. These will include a Capital Cruise classic‑car parade, mural festivals, birthday bashes along Route 66 communities, and more.AdvertisementIn addition:The state’s official tourism site highlights quirky roadside stops, historic towns, museums and neon‑lit diners on Route 66, a unique travel experience unlike elsewhere.Outdoor recreation, state parks and natural destinations managed under OTRD, remain big draws, offering a diverse set of experiences beyond the highway.Ongoing investments in sports tourism and infrastructure (including river‑based and stadium venues) as the state eyes major global events provide added impetus to draw visitors not only for heritage and road‑trip travel but also sports and event tourism.With Blackburn at the helm, Oklahoma seems poised to leverage all these building blocks.Advertisement What Amy Blackburn brings and what could changeGovernor’s office noted Blackburn’s deep love for our state and experience promoting Oklahoma domestically and internationally as key assets.Her prior role was as Division Director of Marketing and Communications at the Oklahoma Department of Commerce, a background that suggests she understands branding, marketing campaigns, and how to coordinate among businesses, communities and government exactly what tourism growth will require.Those inside the travel and hospitality industry hope this appointment means more strategic marketing for lesser-known destinations, enhanced infrastructure and more cohesive promotion of Oklahoma’s mix of heritage, nature, and modern events.Blackburn reportedly said she’s grateful for the opportunity to lead OTRD and is eager to sho …
