Home » TRAVEL EVENT NEWS » Oman Targets Global Markets With Winter Tourism Campaign, Leveraging Charter Flights And Diverse Offerings Published on
December 7, 2025The Ministry of Heritage and Tourism has formally announced a comprehensive suite of promotional initiatives, the purpose of which is the significant enhancement of Oman’s position as a distinguished and premier tourism destination within the region throughout the 2025-2026 winter season. This carefully articulated set of plans is being rolled out at a time when a steady and encouraging influx of visitors continues to be observed across the Sultanate. A determined effort is being made to effectively position the country as the definitive winter tourism location, an objective that is being achieved through the focused highlighting of its moderate winter climate, its naturally diverse tourism offerings, its wealth of adventure sites, its rich and profound cultural heritage, and its continuously well-developed supporting infrastructure.The strategic importance of these initiatives is further magnified by their direct alignment with the objectives laid out in the National Strategy for Tourism 2040. Under this guiding framework, the ultimate goal of sustainable sector growth is pursued, a substantial increase in the tourism sector’s economic contribution to the national GDP is being targeted, and a greater level of global visibility for the Sultanate of Oman is being secured. The fundamental stability and long-term viability of the tourism ecosystem are being prioritized, ensuring that growth is not only robust but also environmentally and culturally responsible.Advertisement A Strategic Vision for Global PositioningThe overall tourism framework within the Sultanate is designed to be highly appealing to both regional and international travellers seeking high-quality experiences during the cooler months. The period between October and April is universally understood to represent a golden opportunity for tourism growth, a fact that is being leveraged fully in the promotion of the new season. The favourable climate enjoyed by Oman during this time is being used as a primary draw, attracting visitors who seek to escape the colder temperatures prevalent in northern latitudes or the intense heat experienced elsewhere in the region.Comprehensive Promotional Initiatives and Market ReachA meticulous segmentation of the global market has been undertaken, resulting in digital campaigns that are being specifically …
