Orange Festival in Muglin, Nepal: How the Celebration of Local Agriculture and Culture is Boosting Tourism and Economic Growth

by | Dec 25, 2025 | Travel

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December 26, 2025The Orange Festival in Muglin, Nepal, has become a significant event, with the second edition of the Ichchhakamana Orange Festival and Food Festival taking place today. Organized by local associations, this vibrant festival is designed to showcase the area’s agricultural strengths while attracting both domestic and international tourists. As the festival kicks off, its impact extends far beyond the cultural festivities, providing an economic boost to the region and highlighting Nepal’s efforts to merge local traditions with sustainable tourism growth.The festival is a clear reflection of Nepal’s growing focus on agritourism, a segment that blends agricultural heritage with tourism experiences. Visitors will have the chance to explore the beauty of the local landscape while tasting fresh, local oranges and participating in food-related activities that emphasize the region’s agricultural abundance. The festival’s location in Muglin, a bustling hub that links the capital, Kathmandu, to the southern Terai region, positions it as a central meeting point for both Nepali and international visitors. This strategic placement offers an excellent opportunity for tourists to experience local culture while benefiting from Muglin’s easy accessibility.With more than 50 stalls set up for the festival, visitors can immerse themselves in a dynamic array of local products, arts, and crafts. These include not only oranges but also other food products and handicrafts produced in the region, promoting the preservation of traditional arts and the growth of local enterprises. The festival’s potential for economic growth is notable, especially for the approximately 100 local farmers whose incomes are directly tied to the festival’s success. This event provides an avenue for these farmers to reach a broader market, with international exposure that helps boost their agricultural sales and raise awareness about sustainable farming practices.The economic impact of the festival goes beyond just agriculture. It draws attention to the broader tourism sector in Nepal, where events like this contribute to the increasing number of domestic and international tourists flocking to various rural regions. Muglin, though primarily known for being a transit point for travelers heading to Chitwan National Park and beyond, is gaining recognition as a must-visit destination for agrifood tourism. This trend not only benefits the local economy but also enhances the country’s image as a culturally rich and diverse destination for tourists looking for authentic experiences.AdvertisementThe festival also offers a wide range of programs designed to foster local engagement and interaction. Among these activities are interactions between agricultural experts and community leaders, as well as orange-eating competitions that attract both locals and visitors. These events bring together different parts of the community while providing a fun and engaging way for tourists to participate in local traditions. By organizing such diverse events, the festival ensures that the celebrations remain dynamic and inclusive, appealing to a wide range of interests.The cultural significance of the festival cannot be overstated. It provides a platform for showcasing Nepal’s rich agricultural history, especially in the production of oranges, which are a vital part of the economy in the Ichchhakamana region. The festival acts as a form of cultural diplomacy, offering tourists a chance to exp …

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