Home » CRUISE NEWS » Princess Cruises Celebrates New Ship and Alaska Sailings with Rose Parade Float: What You Need To Know Published on
December 25, 2025Princess Cruises has unveiled its float for the 2026 Rose Parade, marking the beginning of an exciting new year with a grand celebration. The float, a stunning 55-foot-long floral masterpiece, was christened with an unconventional twist: Pantalones Organic Tequila instead of the traditional champagne. This gesture added a unique touch to the festive ceremony, held at the Artistic Entertainment Services facilities in Pasadena, California, where the float was designed and built for the Tournament of Roses Parade.A Majestic Representation of Star Princess and AlaskaNamed Star Princess after the cruise line’s newest ship, the float stands an impressive 21 feet high, showcasing more than 300,000 flowers and other natural materials. The design beautifully highlights the allure of Alaska’s majestic landscapes, with towering glaciers, soaring bald eagles, spouting humpback whales, and bears fishing for salmon. These elements allude to Princess Cruises’ popular Alaska sailings, emphasising the beauty of the region through this eye-catching creation.Advertisement This year’s float marks not just a tribute to the Star Princess but also to Alaska’s unspoiled natural wonders, inspiring future travellers to explore the state’s rugged terrain. By linking this float with Princess Cruises’ Alaska itineraries, the company has blended marketing with destination promotion, encouraging viewers to consider these iconic cruises.Float’s Role in Promoting Alaska SailingsThe Rose Parade float is more than just an artistic representation of Princess Cruises’ latest vessel, it is a strategic marketing tool. Princess Cruises aims to draw attention to its Alaska cruise offerings by showcasing this stunning destination. As the float rolls down Colorado Boulevard in Pasadena on New Year’s Day, viewers will get a glimpse of the wildlife, glaciers, and dramatic landscapes that Alaska has to offer, thus enhancing the brand’s appeal to adventure and nature-loving travellers. The float, designed as a moving advertisement, effectively encapsulates the spirit of adventure that defines the company’s luxury Alaska voyages.AdvertisementUnique Ceremony with Jill WhelanThe float christening was led by Jill Whelan, known for her role as the celebration ambassador for Princess Cruises …
