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December 14, 2025The 2025 Brazilian Grand Prix caused a significant surge in São Paulo’s hotel performance, with key metrics reaching all-time highs, according to recent data from CoStar. November 2025 witnessed the highest-ever recorded figures in terms of average daily rate (ADR), revenue per available room (RevPAR), and occupancy. These improvements were driven by the influx of Formula 1 fans and visitors attending the race, highlighting São Paulo’s prominence as a major tourism hub during global events.São Paulo Hotel Metrics Reach New HeightsIn November 2025, São Paulo experienced a notable year-on-year growth in hotel performance, with occupancy climbing to 74.3%, marking a 3.4% increase from the previous year. This increase in occupancy rates was supported by the Brazilian Grand Prix, which resulted in a surge of visitors to the city. The average daily rate (ADR) for hotels in São Paulo jumped to BRL 1,025.95, a 26.5% increase compared to the same month in 2024. This rise in ADR marked the first time the city’s ADR surpassed the BRL 1,000 threshold, underlining the positive impact of major events on the local hotel market.Additionally, São Paulo’s revenue per available room (RevPAR) also soared to a new peak, reaching BRL 762.15, a 30.8% increase year-over-year. These record-breaking figures reflected the high demand for accommodation during the Formula 1 race weekend and pointed to the city’s growing appeal as a key destination for international tourists.Formula 1 Race Weekend Drives Hotel PeaksThe Formula 1 weekend in São Paulo saw both ADR and RevPAR hit their highest levels on Friday, 7 November 2025. On that day, ADR reached a staggering BRL 1,699.90, and RevPAR peaked at BRL 1,573.32. Occupancy during the night b …
