Home » TRAVEL EVENT NEWS » Taiwan Deepens India Outreach With Strategic Three-City Roadshow, Forging Partnerships For Accelerated Tourism Growth Published on
December 10, 2025The intensifying focus on the burgeoning travel segment of India by destinations across Asia has been clearly demonstrated in recent outreach efforts. A significant initiative was recently concluded by the Taiwan Tourism Administration (TTA), which involved a major roadshow encompassing three distinct Indian cities. This multi-city tour was undertaken to strategically deepen engagement with trade partners across the sub-continent. The itinerary was carefully constructed to include the established markets of Chennai and Bengaluru, while also making a pioneering foray into Pune for the first time. The comprehensive series of events was executed between November 19 and 21, and its successful completion is viewed as a crucial step in the long-term plan to secure accelerated growth from the Indian outbound market.Strategic Commitment and Expanded Geographical OutreachA long-term strategy for market penetration has been clearly established by the Taiwan Tourism Administration. The recently concluded three-city roadshow is recognized as an integral component of this overarching strategy. The initiative was purposefully designed to build upon the destination’s resolve to reach out and engage with the travel trade, not only within key gateway cities but also within newer, high-potential markets. The inclusion of Pune in the itinerary for the first time was specifically determined by this commitment to expanding the destination’s geographical footprint and diversifying promotions across India’s vast regional source markets.Advertisement The strategic importance of the Indian market in the TTA’s global development plan has been consistently reinforced. The significant outbound potential stemming from India has been clearly identified and prioritized, necessitating sustained efforts to boost visibility within both high-potential gateway cities and emerging urban centers. Since the destination’s strategic re-entry into the Indian market, which took place in early 2025, a holistic, 360-degree outreach strategy has been diligently implemented. This campaign has encompassed a wide array of activities, including the execution of roadshows, organization of familiarization (FAM) trips for key stakeholders, …
