Home » TRAVEL EVENT NEWS » Technological Renaissance Of Adventure Tourism In Jammu and Kashmir Propelled By 17th ATOAI Convention Curtain Raiser Published on
December 14, 2025The formal commencement of a pivotal national event aimed at redefining the landscape of adventure travel in the region was recently marked in the scenic valley of Jammu and Kashmir. On Saturday, December 14, 2025, the Curtain Raiser of the 17th Annual Convention of the Adventure Tour Operators Association of India (ATOAI) was formally unveiled by Chief Minister Omar Abdullah. This significant ceremony was hosted at the illustrious Gulmarg Convention Centre, effectively setting the foundational tone for the forthcoming main convention. The flagship event is strategically scheduled to be held in Srinagar from December 17 to December 20, 2025, and is highly anticipated by stakeholders across the tourism sector. It has been emphasized that this gathering is projected to play a deeply instrumental role in the crucial process of positioning Jammu and Kashmir as a premier global destination for high-calibre adventure tourism activities. The unveiling ceremony itself served as a powerful declaration regarding the administration’s resolute commitment to the revitalization and modernization of this essential economic pillar, with particular attention being paid to the implementation of a technology-led approach.A Strong Vote of Confidence: Acknowledging Regional PioneershipDuring the formal address delivered at the Curtain Raiser, profound gratitude was expressed towards the ATOAI and its executive leadership for the discerning selection of Srinagar as the venue for its seventeenth annual gathering. This decision was repeatedly characterized as a potent vote of confidence, signaling strong faith in the enduring appeal and future potential of Jammu and Kashmir’s tourism sector. The Chief Minister’s remarks underscored the historical and undeniable relevance of the region within the context of Indian adventure travel. It was observed that any comprehensive and meaningful deliberation regarding adventure tourism across the nation is considered fundamentally incomplete without explicit reference to Jammu and Kashmir, a region which historically pioneered numerous associated activities. The initiation of practices such as mountaineering, extensive trekking expeditions, exhilarating white water rafting, and, most notably, high-altitude skiing, were activities firmly established and advanced within the geographical confines of the region, long before their widespread popularization in other parts of the country.Advertisement Confronting Climate Realities: The Imperative for AdaptationThe undeniable and visible impact of climate change was brought sharply into focus during the address, forming a central component of the strategy for revival. Serious attention was specifically drawn to the stark reduction in snowfall that has been witnessed over recent years, constituting a measura …
