Home » TRAVEL EVENT NEWS » United States Strengthens Ties with Spain at FITUR 2026: A Game-Changer for Transatlantic Tourism, All You Need To Know Published on
December 21, 2025FITUR 2026, the highly anticipated International Tourism Trade Fair in Madrid, is set to feature one of the United States’ most significant presences in the event’s history. Running from January 21 to 25 at IFEMA Madrid, this year’s event will place a special emphasis on the booming tourism exchange between the United States and Spain, creating new business opportunities for the tourism sectors in both countries.This year’s presence by the United States showcases the dynamic growth of tourism exchanges between the two nations. Spain’s travel industry is eager to tap into the high-spending American tourist market, a relationship expected to grow even stronger as businesses from both sides look to cement their partnerships. As of 2024, Spain attracted 4.3 million visitors from the United States, contributing a substantial 9.014 billion EUR to the country’s economy, a 7.1 percent increase from the previous year. This solidifies the United States as one of Spain’s key markets.At FITUR 2026, the United States will be represented by notable organisations such as Visit USA Spain, Visit Florida, Visit Lauderdale, Explore Louisiana, and Visit Orlando. Additionally, more than 40 U.S. companies, including major hotel chains like Hilton, Wyndham Hotels & Resorts, and All-Inclusive by Marriott Bonvoy, will participate, further demonstrating the strong demand for transatlantic travel and the ongoing digital transformation within the industry. Technology companies like Cloudbeds, ESCALABEDS, and RateHawk will also showcase the latest innovations driving the digitalisation of travel and tourism.US Tourism to Spain: A Growing TrendThe figures continue to demonstrate the impressive demand for travel between the United States and Spain. According to data from Turespaña, the number of U.S. visitors to Spain increased by 11.2 percent in 2024, reaching 4.3 million people. This growth trend continued into 2025, with the first nine months of the year seeing more than 3.4 million U.S. tourists—a 3.1 percent increase compared to the previous year.AdvertisementIn contrast, Spanish tourism to the …
